"This was also the war of cable news, whose ratings jumped by triple digits while the ratings for network nightly news dropped slightly. Cable showed a war that was easy to see but hard to know, as 24-hour news took advantage of technology and access but often hurriedly picked up unconfirmable reports, albeit with caveats. 'It's a hazard of the electronic-journalism game,' says msnbc president Erik Sorenson. 'My staff is so sick of me saying the word attribution.'"

Damnable attribution! Always getting in the way of good news!
(article from here)