http://biz.yahoo.com/rc/030516/media_disney_dvds_2.html

The short of it: disposable DVDs that are only good for 48 hours when you open the packaging.

"Disney home video unit Buena Vista Home Entertainment will launch a pilot movie "rental" program in August that uses the self-destruction technology, the company said on Friday.

The discs stop working after a change in color renders them unreadable. They start off red, but when they are taken out of the package, exposure to oxygen turns the coating black and makes it impenetrable by a DVD laser.

Buena Vista hopes the technology will let it crack a wider rental market, since it can sell the DVDs in stores or almost anywhere without setting up a system to get the discs back."

Sounds to me like I could run the DVD through a disk doctor and have a clean surface one more. I want these DVDs to come out just so people will find away around them in 2 weeks, negating millions in research. It'll be great! Whee!

I can't wait to play around with this.